It was the right idea at the wrong time. These days Porsche builds something like 170,000 SUVs a year but there was a time when the company was so invested in the 911 product line – as a business, and an automotive sub-culture – that doing something else was considered…
Category
Cars
Set against the idyllic views of Lake Como, the annual Concorso d’Eleganza Villa d’Este is an automotive event quite unlike any other. Architects have the Pritzker. Actors have the Oscars. Singers have the Grammies. And cars – well, not just any cars but the finest, rarest and most expensive ones…
It’s a key moment in time for Aston Martin. Let’s not forget that the company, which is now owned by Kuwaiti and Italian investment firms, has gone bankrupt seven times in its 115-year history and, up until 2017, it had posted an annual loss for six years running. Yet, under…
It took more than 50 years of the wrong idea to get it oh-so right. The new rear-engined, two-wheel drive Porsche 911 GT2 RS applies 700 horsepower to the 325-wide Michelins and laughs at the rules, snickers at suspicion and dismisses doubt around the outside of turn 15 at Algarve…
As if owning a Rolls-Royce wasn’t special enough, one of the brand’s most valued customers – described as a “connoisseur and collector of distinctive, one-off items including superyachts and private aircraft” – managed to persuade the 111-year old automaker to create a car just for him. Now, before you go…
The once perilously fast Mille Miglia road race may have turned into a bit of beauty parade but it’s still a one-of-a-kind occasion that’ll get enthusiasts’ adrenaline pumping. The Mille Miglia (which means 1,000 miles in Italian) was an open-road endurance race that was established by the young Count Aymo…
At the beginning of this year something rather remarkable happened in the automotive world: Mercedes-Benz overtook BMW to become the world’s number one luxury car brand. Though the two motoring rivals have seemingly always been embroiled in a sales war, BMW has held the upper hand since 2005. But the…
With competition in luxury vehicle sales growing ever more intense, Lexus is aiming to differentiate itself by allowing people to experience the brand beyond its cars. Lexus showcased a new tagline during its last Super Bowl ad in the US, announcing a younger, more agile brand that’s ready to mix…
Slowly, the convoy came to a halt. Headlights flickered off. My first thought was that this was a rotten place to replace another flat tyre. It was dark, we’d been driving all day and there was still a long way to go before we made camp. Then I saw them.…
Imagine how you’d be feeling after flying halfway across the world to Los Angeles via the tedium of modern-day commercial air travel. You’d undoubtedly be fatigued, disorientated and a little irritable. In our case, this certainly held true except, waiting for us outside the arrivals terminal of LAX, was a…